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Taking the time to analyze the specific habits of your users can really help you market your business and provide them with what they need and want. For example, if you see many customers utilizing one of your coupon features a lot you may want to encourage that feature even more with a better offer or perhaps with a push notification! Best of all, they are easy to implement and can be done in a day. Just make sure to test to see what works and what does not work with your customers as every small business is unique.

Imagine stepping into the past and telling marketers that they can now communicate with their customers anytime, anywhere, and at any budget. Not only can you communicate with them, but customers want Guest Post. Also keeping in m If you are an avid reader of our blog, you know how imperative we think small business marketing is. New York's Mermaid Oyster Bar includes its menu, locations, hours and a reservation link on its mobile-optimized website, along with a button to install its Oysterpedia application. The app is a companion encyclopedia of all things oyster, including photos and descriptions of the many varieties.

It lets users bookmark their favorite oysters and share information with their social networks.

5 Mobile Marketing Best Practices for Small Businesses

The app is subtle. It doesn't directly ask people to visit the brick-and-mortar location, but it certainly establishes the restaurant as an authority. And where would you prefer to dine on oysters? Where the authority prepares them, of course. What is responsive design and should I invest in it? Responsive design is a relatively new approach to web design and development that essentially bakes in mobile optimization to your website rather than your having to create multiple site designs.

Think of it as having one website rather than three -- one for the desktop browser, one for a tablet and one for a phone. Some content management systems and blog themes are emerging that incorporate responsive design.

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Also, many developers are building new websites with responsive design techniques in mind. So, responsive design can be had for minimal investment if you're using WordPress or a similar open-source content management system. What are QR Codes and how can I use them? - Mobile Marketing Local Explained For Business Owners

QR, or quick response, codes are basically bar codes that serve as a link to send a phone's browser to a web address. Users scan the code with a QR code reader they have downloaded to their phones. You can use QR codes to deliver coupons, get customers to register for your email newsletter, or even send them to "Like" you on Facebook.

But be sure to make the QR process simple and efficient. The web address you send people to should be optimized for mobile, and you should include instructions on using the code for newbies. Just over 6 percent of U.

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So, the market penetration is small. But the adoption of QR use has grown exponentially since the bar codes hit the U. How close are we to mobile commerce? Depending on your definition, we're already mobile-commerce ready with existing technology. Not only do mobile hardware accessories such as Square provide credit card readers that plug into your mobile devices, but platforms including Flint Mobile also remove the hardware requirement by using your phone's camera to scan the credit card number.

But other products such as Google Wallet , which incorporate Near Field Communications -- a far more secure radio communication from a device like your phone to another device such as a cash register -- are still in limited testing phases. The carrier, device and operating system companies have yet to agree on industry standards for security and privacy protection.

So you're not likely to see people waving cell phones in front of your credit card readers in the near future.

Midsize Business

Still, keep an eye on Google Wallet and other mobile commerce developments. We have answered some of the basic questions, but there's a lot more to know about mobile marketing before you dive in. He has a degree in Public Relations and is a digital marketing and social media maniac. The TextMagic Blog Text messaging service provider TextMagic brings to you the latest news, trends and inspiring ideas on how to grow your small business.

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  • 2. Track Your Mobile Customer Behaviour.

So what can you do to create an excellent mobile experience for your customers? Does it have a quick page load time? How long is my mobile content?

Local Mobile Marketing For Small Businesses - Bizness Apps

What keywords do mobile users use to find us? Do mobile users stick around? How does my mobile site convert mobile traffic? Take a look at thisexample: Source: 3qdigital. For example, you could use SMS messaging for: Making announcements. Giving out a coupon or promotion.

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Sending offers. Carrying out to-do surveys. Sending traffic to your landing page. Increasing brand awareness. Building customer loyalty.