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APE: Author, Publisher, Entrepreneur | How to Publish a Book

Growth Opportunities. Find a Solution. March 26, How to Publish a Business Book: The Essential Guide This comprehensive guide—with insider tips from a published author, literary agent, two publishers and a publicist—will help you get your book idea published. Getting Your Idea Heard There are two avenues aspiring business book authors can use to get their book idea heard by a publisher. My best advice is to find an agent that: Has successfully represented business books in the past. Is accepting queries pitches for new authors.

Is someone you genuinely like. Writing the Book Proposal Nonfiction books are sold most commonly through a proposal. Launching and marketing a book is a long-term strategy and should be thought of months in advance, 12 months if possible.

How to Write a Book: 13 Steps From a Bestselling Author

If you don't have 12 months, don't fear—there are things you can do in the six-month time frame. Give yourself as much runway as you can. Should I hire a big PR firm to market my book? Most business authors think they need an expensive and large PR firm that can get them TV, radio and the whole nine yards.

How to Publish a Business Book: The Essential Guide

Start small, start realistically, start with a long-term plan. It's going to take hard work. Throwing thousands of dollars at a large PR firm for three months because they have some blockbuster business authors isn't going to guarantee you the same success.

Spend your money on a thoughtful, long-term PR strategy with someone who gets you and your business, and realize it's going to take time and creativity to establish you as an expert. What can I do to get a head start on marketing? Visit our twitter Account Visit our facebook Account.

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Previously he worked as a senior media-editor for Pearson Education. Visit our twitter Account. Shawn Welch.

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